SEALAND BUILDERS PROGRAM
Terms & Conditions
Version: 2.0
Last Updated: April 9, 2026
PART I – PARTICIPATION FRAMEWORK
1. Acceptance & Structure
1.1 Agreement. Enrolling in or participating in the Program constitutes acceptance of these Builders Terms. Do not participate if you do not agree.
1.2 Hierarchy. (a) Where they overlap, the E-Citizenship Terms govern E-Citizenship subscription, store, and related consumer matters. (b) Mission Rules govern the applicable Mission and prevail over these Builders Terms for that Mission only. (c) Where a Mission is a Prize Mission, the applicable Prize Mission Rules constitute the Mission Rules for that Mission and prevail over these Builders Terms for that activity only. (d) Promotion Official Rules apply only where expressly designated by the Operator for a specific Promotion and, for that Promotion only, prevail over these Builders Terms and the applicable Mission Rules to the extent of any direct conflict.
1.3 Incorporated Documents. The following are incorporated by reference and form part of this agreement: (a) the Builders Program Privacy Notice (https://sealand.discourse.group/t/builders-program-privacy-policy/62); (b) all applicable Mission Rules, including any Prize Mission Rules and any Promotion Official Rules expressly issued for a specific Promotion.
1.4 Notices. For Material Changes under Section 20.2, we will provide notice by email where practicable, via your Program account email, and/or by posting in official Program channels (including Discourse). Notices are deemed given when sent or posted, except where law requires a different method or timing.
1.5 Contact: ops@sealandgov.org for program, privacy, and legal requests routed internally.
2. Key Definitions
Capitalised terms have the meanings below.
Builder / you: A natural person enrolled in the Program.
Consumer: An individual acting for purposes wholly or mainly outside their trade, business, craft, or profession.
Finalist(s): an entry or entries designated under the applicable Prize Mission Rules to advance from the shortlist to the final selection stage. Finalist status does not itself grant a Reward or Prize unless expressly stated in those Rules.
Mission: Any task, challenge, UGC activity, community action, referral, or learning module offered through the Program.
Mission Rules: the mission-specific rules applicable to a particular Mission, disclosing the eligibility requirements, deadlines, mechanics, criteria, Rewards, verification requirements, and disqualification grounds for that Mission. For a Prize Mission, the applicable Mission Rules will take the form of Prize Mission Rules and must include the additional disclosures required for Prize Missions under these Builders Terms.
Operator / we / us: Sealand Services Ltd (Company No. 11234225), 95a Prince Avenue, Southend-on-Sea, Essex, SS2 6RL, England, or its notified successor, (herein forth the “Operator” or “Sealand”)
Points / Badges: Non-cash, non-transferable community recognition features with no cash redemption value, not intended to constitute property, stored value, or payment instruments.
Prize: a specific Reward, item, benefit, experience, or recognition designated in the applicable Prize Mission Rules or Promotion Official Rules as being awarded to one or more selected winner(s), finalist(s), or ranked participant(s) of a Prize Mission or Promotion. A Prize is a subset of Reward and, unless expressly stated otherwise, is non-cash, non-transferable, and subject to the applicable rules for that activity.
Prize Mission: any Mission that offers one or more Prizes or Rewards to a limited number of selected participants, where selection is made by one or more methods expressly disclosed in the applicable Prize Mission Rules, including judging against disclosed criteria, Sealand Community shortlisting or voting, Royal Selection where expressly stated, Public Engagement Metrics where expressly stated, and/or competitive ranking based on disclosed objective criteria.
Prize Mission Rules: Official Rules governing a specific Prize Mission, disclosing all material terms including eligibility, entry mechanics, voting rules (if applicable), judging criteria, Royal Selection process (if applicable), anti-fraud measures, prize description, and dispute process. Unless the Operator expressly designates separate Promotion Official Rules, the applicable Prize Mission Rules will serve as the operative rules for that Prize Mission.
Promotion: a Prize Mission or other activity that the Operator designates as requiring a separate set of Promotion Official Rules in order to address specific legal, platform, or jurisdictional requirements.
Public Engagement Metrics: publicly visible interactions on a Third-Party Platform relating to a Mission submission or eligible Sealand-tagged content, including likes, reposts, shares, comments, saves, views, clicks, impressions, and similar platform-native indicators, as further described in the applicable Mission Rules or Prize Mission Rules.
Royal Selection: a judging-based selection mechanism that may apply only where expressly stated in the applicable Prize Mission Rules, in which a judging panel includes one or more members of the Sealand Royal Family acting in a private community capacity under disclosed criteria.
Reward: any non-cash benefit offered in connection with Program participation, Mission completion, recognition, shortlisting, ranking, or selection, which may include physical items, digital content, commemorative recognition items, invitations, access benefits, discounts, merchandise, titles, Prizes, or similar items. Rewards are not wages or compensation unless expressly stated in a separate written agreement.
Sealand Community: the class of persons eligible to participate in a specific community shortlisting, voting, or engagement mechanic, which may include E-Citizens, Noble Title Holders, and Builders, as expressly identified in the applicable Mission Rules or Prize Mission Rules. Unless those Rules expressly state otherwise, “Sealand Community” does not include all followers, viewers, channel members, or supporters generally, and eligibility to vote or shortlist must be determined by the Operator using the criteria disclosed for that Mission.
Shortlisted Entries: the entries identified for advancement from the initial submission pool in accordance with the applicable Prize Mission Rules, whether selected by the Operator, Royal Selection, Sealand Community voting, objective ranking, or a combination of those methods.
Sponsor: the Operator, unless the applicable Prize Mission Rules or Promotion Official Rules expressly identify a different sponsor for a specific Prize Mission or Promotion.
Third-Party Platforms: Platforms used in connection with the Program, including Discourse, Shopify, X, Instagram, TikTok, YouTube, Discord, Airtable, WhatsApp, Google Drive, email, and Telegram.
User Content / Content: Any material you create, submit, publish, or share in connection with the Program.
3. Program Purpose & No Official Status
3.1 Purpose. The Program is a voluntary community participation framework supporting education, public-goods advocacy, creativity, and awareness-raising around Sealand-related themes.
3.2 What This Program Does NOT Provide. Participation and/or E-Citizenship does NOT: (a) create a passport, visa, travel document, or any identity document recognised by any state; (b) confer any right of abode, residency, citizenship, or immigration status; (c) provide diplomatic protection, consular services, or governmental services; (d) create governmental office, authority, or public function; or (e) give rise to any tax exemption, regulatory immunity, or similar benefit in any jurisdiction.
3.3 Sealand Sovereignty Claim. Sealand maintains an ongoing, historically documented claim of sovereignty and principality status since 1967. That claim is the cultural and community foundation of this Program. It does not, and must not be represented as, conferring the practical state benefits described in clause 3.2.
3.4 No Authority. You are not an agent, officer, employee, or representative of the Operator by virtue of participation alone. Any such role requires a separate written appointment signed by an authorised signatory within the scope expressly stated.
3.5 Collectibles Only. Badges, deeds, digital credentials, merchandise, and titles are community-recognition items. They must not be presented as official government identity documents, immigration instruments, or diplomatic credentials.
3.6 Ambassador Roles. Tier labels do not confer representative authority. Any Ambassador or spokesperson role requires a separate written appointment and additional terms.
3.7 Royal Family References. Any reference to the Sealand Royal Family in connection with Prize Missions or other Program activities relates solely to their role as community patrons and/or, where expressly stated in the applicable Prize Mission Rules, contest judges for those activities. Such participation does not imply, and must not be represented as implying, governmental authority recognised by any other state, diplomatic status, or any legal right or benefit. Any Royal Selection process applies only where expressly stated in the applicable Prize Mission Rules and is carried out in a private community capacity under the disclosed criteria for that activity.
3.8 Narrative & Claims Rule. Sealand maintains an asserted and historically documented sovereignty claim and principality tradition since 1967, which is the cultural foundation of this Program. You may refer to Sealand’s asserted and historically documented sovereignty claim and principality tradition as part of the Program’s cultural narrative, provided you do not state or imply that E-Citizenship, titles, credentials, badges, deeds, or participation confer state-recognised legal status or any benefit described in clause 3.2.
4. Eligibility
4.1 Age. The Program is generally intended for persons aged 18 or over (or the applicable age of majority if higher in your jurisdiction). Participation by persons aged 16–17 is permitted only where a specific Mission expressly states it and where any additional safeguards required by the Operator, including verified parental or guardian consent where requested, have been satisfied. Missions involving broad public posting, Sealand Community voting, Public Engagement Metrics, or heightened public visibility may be limited to adults only. Persons under 16 are not eligible.
4.2 Status Requirement. Where required by a Mission, active E-Citizenship, Noble Title Holder status, Builder or another specified participant status, in good standing where applicable, may be a prerequisite, as disclosed in the applicable Mission Rules.
4.3 Sanctions. You must not be listed on any UK, EU, UN, US OFAC, or other applicable restricted-party list, nor located in a comprehensively sanctioned territory. Participation in breach is void to the extent prohibited by law.
4.4 Geographic Availability. The Program is offered only where lawful. Missions and Rewards may be restricted by location without advance notice, as required by applicable law.
4.5 Ongoing Eligibility. You must notify us promptly if you cease to satisfy any eligibility condition.
5. Accounts & Communications
5.1 One Account. One Program account per natural person. Multiple accounts may be suspended and all associated Points, Badges, and Rewards forfeited.
5.2 Security & Accuracy. You are responsible for your credentials and all account activity. Provide accurate information at enrolment and update it promptly. We may suspend accounts pending verification.
5.3 Service Communications. We may contact you about the Program via email and Program channels, subject to applicable law and your communication preferences.
5.4 Marketing Communications. Where we send marketing communications, we will do so only where permitted by applicable law and in accordance with your preferences. Service messages about the Program, safety, eligibility, account status, and Rewards are not marketing and will be sent regardless of marketing opt-out.
6. Program Design; Tiers; Missions
6.1 Voluntary. Participation is voluntary. You may stop at any time, subject to obligations already accrued.
6.2 No Guaranteed Availability. We may add, modify, pause, or discontinue the Program, tiers, or Missions at any time, acting reasonably and in good faith, subject to Section 20 and to the extent permitted by law.
6.3 Mission Rules. Mission Rules will be disclosed before and/or with each Mission and will specify the applicable eligibility requirements, deadlines, mechanics, criteria, Rewards, verification requirements, and disqualification grounds. For Prize Missions, the applicable Mission Rules must also include the enhanced disclosures required under Section 7.2. Mission Rules control over these Builders Terms for that Mission.
6.3A Mission Categories. Missions may be designated as Open Missions, Member Missions, or other participation categories specified in the applicable Mission Rules. Open Missions may be made available to the general public or to non-member participants, subject to the applicable Mission Rules. Member Missions may be limited to E-Citizens, Noble Title Holders, Builders, or other specified participant classes. The rights, Rewards, voting privileges, Points, Badges, tier progression, and recognition opportunities available in each category may differ.
6.4 Tiers and Levels. Tier and level status reflects community participation. It does not create vested entitlements beyond what Program materials expressly state, and does not confer representative authority.
PART II – PRIZE MISSIONS, PROMOTIONS & REWARDS
7. Prize Missions; Voting; Royal Selection
7.1 Lawful Jurisdictions Only. Prize Missions are offered only where lawful and are void wherever prohibited or restricted by applicable law.
7.1A Prize Missions will not use random draw, chance-based selection, or random tie-breaks. Prize Missions are structured solely as: (a) judged, ranked, or otherwise criteria-based selection processes, including Operator shortlisting, Sealand Community shortlisting or voting, category winner designation, and, where expressly stated, Royal Selection applied against disclosed criteria; or (b) completion-based Rewards issued on objective criteria or stated thresholds.
7.1B Eligibility; No Pay-to-Win. Where E-Citizenship is required, it is a baseline community-membership eligibility condition for that specific Mission, as expressly stated in the applicable Prize Mission Rules. No purchase of additional goods or services increases any participant’s likelihood of selection. Prize Missions are structured as judged, criteria-based, which may be Sealand Community-voted or shortlisted, or objective completion-based recognitions, as disclosed in the applicable Prize Mission Rules, and not as random-draw promotions.
7.1C Prize Mission Categories. Prize Missions may be: (A) E-Citizen-Only Competitions, with restricted eligibility disclosed in Prize Mission Rules; or (B) Open Competitions, open to eligible non-E-Citizens where stated in the Prize Mission Rules.
7.2 Prize Mission Rules Required. Every Prize Mission must have applicable Prize Mission Rules, which constitute the enhanced Mission Rules for that Prize Mission and must include the disclosures set out in this Section. Prize Mission Rules control over these Builders Terms for that Prize Mission. Each Prize Mission Rule set must clearly disclose, at minimum: (a) eligibility requirements; (b) the relevant Mission category; (c) start date and closing date/time; (d) the platform(s) or location(s) where participation, voting, or submission must occur; (e) entry, submission, or completion requirements; (f) whether shortlisting, finalist selection, and final winner selection are carried out by Sealand, Royal Selection, Sealand Community voting, Public Engagement Metrics, objective ranking, or any combination of those methods; (g) the nature and quantity of any Prize, Reward, Points allocation, Badge, or recognition; and (h) tie-break procedures.
7.3 Engagement and Voting Missions. Where Public Engagement Metrics or voting are used, those metrics or votes may inform shortlisting, finalist selection, or final winner selection only as specified in the applicable Prize Mission Rules. You acknowledge outcomes may be affected by platform algorithms, moderation, outages, analytics errors, and third-party manipulation. We may audit, require verification, and disqualify suspected manipulation. If integrity is compromised, we may apply one or more remedies: exclude manipulated metrics; extend or re-run a voting window; remove inauthentic votes or entries; and/or re-judge using the disclosed criteria, consistent with the Prize Mission Rules and to the extent permitted by law.
7.4 Judged Missions - Required Disclosures. Prize Mission Rules will disclose: (i) judging criteria and their relative weightings; (ii) judge identity or description; (iii) submission requirements and verification; and (iv) tie-break procedures. Judges’ decisions are final except where otherwise required by law. Final winner selection may be determined by community voting as specified in the applicable Prize Mission Rules.
7.4A Sealand Community Vote & Royal Selection. The applicable Prize Mission Rules must state whether Sealand Community participation is used for shortlisting, finalist selection, final winner selection, or any combination of those stages, and must identify the eligible voting cohort for that Mission. Where Royal Selection applies, it does so only where expressly stated in the applicable Prize Mission Rules. Final winner(s) will be selected by the method or combination of methods expressly disclosed in those Rules. We may disqualify entries suspected of botting, purchasing votes, operating voting pods, coordinated inauthentic behaviour, or other manipulation. Royal Family participation is in a private community capacity, not a governmental capacity (see Section 3.7).
7.5 Integrity Override. We may withhold, reverse, adjust, or re-run Prize Mission outcomes where reasonably necessary to address fraud, rule violations, or platform anomalies, consistent with the Prize Mission Rules and applicable law, with reasonable notice to affected Builders where practicable.
8. Recognition & Rewards
8.1 No Cash Value. Points, Badges, and tier status have no cash redemption value, are not legal tender, and are not intended to constitute property, stored value, or payment instruments
8.1A No Investment; No Expectation of Profit. Points, Badges, tier status, and Rewards are not securities, derivatives, or financial instruments and are not offered as an investment. Participation should not be undertaken with an expectation of profit.
8.2 Non-Transferable. Points, Badges, and tier status are personal to you unless Prize Mission Rules expressly state otherwise.
8.3 Not Wages. Rewards are participation benefits, not wages, salary, or compensation for services rendered.
8.4 Discretionary; Availability. Except where the applicable Mission Rules, Prize Mission Rules, or Promotion Official Rules expressly state that a Reward or Prize is guaranteed upon completion of stated requirements or confirmed selection, Rewards and Prizes are subject to eligibility verification, availability, fraud checks, and compliance with these Builders Terms and the applicable rules for that activity. If an advertised Reward or Prize becomes unavailable for reasons beyond our reasonable control, we may substitute a reasonably equivalent Reward or Prize or, if substitution is not reasonably possible, withdraw that Reward or Prize with notice, subject to applicable law.
8.5 Taxes. You are solely responsible for any tax liability arising from Rewards and for any required filings. We may require tax identification information where required by law.
8.6 Expiry. Points and pending Rewards may expire on account closure or suspension, or as specified in Program materials, with reasonable advance notice of any change.
PART III – CONTENT, CONDUCT & DISCLOSURES
9. User Content; IP Licence; Stop Active Marketing
9.1 Ownership. You retain ownership of your Content, subject to the licence below and third-party rights.
9.2 Licence Granted. By submitting Content you grant the Operator a worldwide, non-exclusive, royalty-free licence to host, reproduce, adapt, publish, distribute, and display your Content: (a) to operate, administer, and improve the Program; and (b) to promote the Program and related community initiatives across any medium. The licence is sublicensable only to: (i) service providers acting on the Operator’s behalf to deliver the Program; and (ii) successors or acquirers in a business transfer. It is not sublicensable to unrelated third parties for their independent commercial use without your separate written consent.
9.3 Duration. The licence continues while Content is in active Program use and thereafter as needed for lawful archival, legal holds, audit, or regulatory compliance, unless a valid Stop Active Marketing request is actioned under clause 9.5.
9.4 Rights Clearance. You warrant that you own or have cleared all third-party rights in your Content (including music, footage, images, trademarks, and likeness rights) and that the Operator’s use under the licence will not infringe any third-party rights.
9.5 Stop Active Marketing. Email ops@sealandgov.org to request we cease using your Content in active marketing campaigns. We will respond within 30 days. Cessation of active marketing use is not the same as erasure of personal data within the Content, which is governed by the Privacy Notice. We may decline where Content is already embedded in published third-party materials, retention is legally required, or removal is technically impracticable; we will notify you of the outcome and reasons.
9.6 Content Standards. Do not submit Content that: infringes IP, privacy, or publicity rights; is defamatory, harassing, threatening, or hateful; impersonates or falsely claims authority; contains nudity or sexually explicit material; makes misleading claims (including about passports, visas, diplomatic status, or official recognition); doxxes any person; contains malware; or violates law, Mission Rules, or platform policies. You must also comply with any applicable Sealand claims & communications guidelines and any Mission Rules applicable to the relevant activity.
9.7 Edits Authorized. To the extent permitted by applicable law, you consent to the Operator making customary technical, formatting, resizing, captioning, translation, accessibility, moderation, and platform-optimisation edits to Content used under this licence, provided such edits do not materially distort the substance of your Content.
9.8 Winner Announcements. By accepting a Reward or prize you consent to the use of your name, general location (country or region), and entry Content for Prize Mission promotional purposes in accordance with the applicable Prize Mission Rules. We will notify you before publication. You may object to specific uses by emailing ops@sealandgov.org within 7 days of notification.